We’ve been impressed with the results we’ve seen in our own proprietary AI platform, Metatron. How it analyzes and collects data to ultimately increase client visibility is a new era in how PR and Marketing professionals will evaluate their success. With AI, your exposure is no longer primarily through the media, but through your own website and online channels. That means YOU need to be the source of your own news. So it beckons the question, why is it so important that you directly post, host and publish your own content in this rapidly changing AI environment?
In a SEO-driven search world, posting your own content is designed to hopefully generate clicks and drive audiences back to your own site. This was not guaranteed based on a number of factors. Current PR and Marketing strategies can’t hope for clicks, they must be focused on their content being delivered in AI-based search query results.
So how do you Post, Host, and Publish your content so AI shares your story with the rest of the search world? Here are just 3 simple tactics, part of successful AEO (Answer Engine Optimization), that will ultimately help you and your organization in this AI revolution:
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Post Content Regularly - The more you post content sourced from your hosted site, the more likely AI will display your content in its results. It can be a press release, blogs, videos, images, etc., as long as you’re the original source.
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Use Validated Data - AI loves data, especially validated data, so anytime you can incorporate stats into your content you should. That could be in the form of infographics, tables, case studies, anything with confirmed data.
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FAQ - You must create a FAQ page on your site! Clear and concise information found in FAQs meets the structure AI is looking for in search queries. The simplicity in presentation means the content is easily digestible by your target audiences.
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Your Site IS the Source: When you host your own site and post original content directly to your site, you encourage AI to gather your data for search queries. It’s easier for the media and your audiences to find your information from you and not a 3rd party source.
At this critical juncture, how you utilize AI in your PR and Marketing efforts will be a large factor in your organization’s visibility. Please reach out and let iPR Software know if we can help in your future AI plans.
