• News Release
  • April 11, 2005

iPressroom Adds Podcasting Functionality to Online Media Center

Public Relations Software Provider Introduces Point and Click Podcast and Live Bookmark Capabilities

LOS ANGELES – April 11, 2005 – iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, dynamic communications software tools and services, has added podcasting functionality to their application.  The expanded capabilities are available to all organizations that currently use iPressroom to power their online media centers. 

“This new technology gives corporate communicators a way to bypass mainstream media filtration to take their message directly to market, “says Eric Schwartzman, founder and president of iPressroom Corporation.

iPressroom’s new podcasting service makes it easy for non-technical personnel to upload, promote and RSS enable MP3 files that can be downloaded and played on popular devices including Apple’s iPod, as well as other portable media players.

According to an April 2005 study by Reuters using research from the Pew Internet and American Life Project, "Twenty-nine percent of U.S. adults who own MP3 players like Apple Computer's iPod say they have downloaded podcast [or traditional radio] programs from the Internet."  The new feature, which is built into iPressroom’s online media center service, positions the company’s clients to integrate what is fast becoming the most talked about Web-based programming format.

Live Bookmarks have also been enabled, allowing podcasters and bloggers to syndicate headlines to Web browser applications via the popular XML computer mark-up schema for news, known as Really Simple Syndication or RSS.  The Live Bookmarks feature ensures favorites and bookmarks in popular browsers will always reflect the latest RSS headlines in all iPressroom powered blogs and podcasts.

For those not familiar with podcasting, Wikipedia defines it as “…a Web-based broadcast medium in which files are made available online in a way that allows software to automatically detect new files (generally via RSS), and download them.”

About iPressroom
iPressroom (http://www.na1.ipressroom.com) is an application service provider that offers managed and unmanaged services to allow organizations to outsource all or portions of their internal marketing communications, public relations and interactive marketing programs.  Central to iPressroom’s service is the support and management of a company’s online marketing communications program, which may include secure online media centers, streaming media on-demand, digital asset management, blogs, podcasts and more. iPressroom provides a reliable, cost predictable service for companies who wish to effectively manage their corporate reputations online. iPressroom was conceived by public relations experts with over two decades of practical experience publicizing and promoting name brand companies.